Social Media Strategies
development
development
My recipe for creating strong Social Media Strategies: 8+ years in marketing + creative based on data, trends, and available resources + business-goals focus + high detail and clear steps for implementing ideas.
Project Management
5+ years managing a digital marketing team. I lead the strategies implementation, optimize processes, juggle tasks, put even large complex projects on track, and pitch presentations to top management.
1.
2.
Teaching & Consulting
• Created a «Social Media Project Management» course with 90+ lessons
• Developed templates that save up to 30% of my teamwork time
• Published 10+ articles in the media
• Curate and coach Social Media Marketers
• Optimize teamwork, and help agencies earn more
• Invited expert on events and courses:
• Developed templates that save up to 30% of my teamwork time
• Published 10+ articles in the media
• Curate and coach Social Media Marketers
• Optimize teamwork, and help agencies earn more
• Invited expert on events and courses:
3.
Content Management Course
Speech on SoMe trends at the volunteer forum
Lecture on content marketing at HSE university
.
.
2019
2019
2019
2019
2020
2020
2020
2021
.
2020
2022
There are a million ways to surf
"
Jamie O'Brien
Business Strategy & Marketing
My career started at the university: I have diplomas in Business Development Strategy and Marketing Communications. I also studied marketing in the Netherlands, at Tilburg University.
Digital Nomad & Team
Cakes & Digital
International Brands
Marketing & Europe
Teaching
Then I moved to Bali and assembled a team of 9 professionals: copywriters, designers, and target ad specialists. As a SoMe Strategist and Team Lead I guided leadership in 90+ client relationships.
While studying at the university, in my free time I baked cakes and sold them online. That's how I got into digital marketing.
I also was a Senior Project Manager in a consulting and marketing agency for two years where I worked with such world-recognized brands as McDonald's, Coca-Cola, British American Tobacco, Carlsberg, and Bosch.
In 2017 I moved to the Netherlands. I studied marketing and started my career as a Social Media Marketer.
I created an educational program on Social Media Projects Management (90+ lessons!) from scratch. Received 95% positive feedback.
«Why are we doing this? How does this grow business?»
Social Media Marketers should always ask themselves:
Projects
What I did:
• Launched media for e-commerce entrepreneurs on social networks
• Created Social Media Content for YouTube, Instagram, Facebook and TikTok
• Set up a targeting campaign on Instagram, achieved a CPF of $0.3
Results:
• Gained 18k+ followers from scratch
• One of the top viral videos gained 5+ million organic views
• Launched media for e-commerce entrepreneurs on social networks
• Created Social Media Content for YouTube, Instagram, Facebook and TikTok
• Set up a targeting campaign on Instagram, achieved a CPF of $0.3
Results:
• Gained 18k+ followers from scratch
• One of the top viral videos gained 5+ million organic views
What I did: developed a Social Media Strategy for 2023.
A non-disclosure agreement has been signed with the client, but I have hidden all confidential information, so you can see the structure of the Social Media Strategy soon.
A non-disclosure agreement has been signed with the client, but I have hidden all confidential information, so you can see the structure of the Social Media Strategy soon.
What I did: developed a Social Media Strategy for the brand to enter the US market
Simplified Social Media Strategy
Simplified Social Media Strategy
What I did: Oversaw the content creation, daily publication, and moderation for two international bathroom furniture brands following with best practices and trends.
Results: In 11 months, the number of interactions with Instagram posts increased by 7.5 times (from 1,500 to 11,200), and the number of followers by 1.5 times.
Results: In 11 months, the number of interactions with Instagram posts increased by 7.5 times (from 1,500 to 11,200), and the number of followers by 1.5 times.
What I did:
• Adapted the content strategy to the global HR campaign.
• Developed and oversaw the content calendars, and managed content creation.
• Managed contests and promotional campaigns to attract applicants and followers.
• Adapted the content strategy to the global HR campaign.
• Developed and oversaw the content calendars, and managed content creation.
• Managed contests and promotional campaigns to attract applicants and followers.
What I did:
• Built growth concepts and tender proposals for BAT Russia, BAT Kazakhstan, and BAT Uzbekistan
• Managed the project team, content production and distribution
• Adapted the content strategy to the global Employer Value Proposition
• Managed HR brand promotion with collaborations, contests, AR masks, gifs, and target advertisements
• Launched and managed an expert HR Business Partner blog
Results:
• The number of Instagram followers increased by 3.5 times and relevant applicants for 100+ vacancies were attracted
• Over fulfilled the plan in terms of the number of HR BP blog followers by 23%
• Built growth concepts and tender proposals for BAT Russia, BAT Kazakhstan, and BAT Uzbekistan
• Managed the project team, content production and distribution
• Adapted the content strategy to the global Employer Value Proposition
• Managed HR brand promotion with collaborations, contests, AR masks, gifs, and target advertisements
• Launched and managed an expert HR Business Partner blog
Results:
• The number of Instagram followers increased by 3.5 times and relevant applicants for 100+ vacancies were attracted
• Over fulfilled the plan in terms of the number of HR BP blog followers by 23%
What I did:
• Adjusted the content strategy for Instagram and Facebook
• Managed the project team and supervised content creation
• Oversaw the leadership development program and open vacancies promotion
Results:
Instagram's monthly follower growth increased by 2.2x, monthly reach grew by 3.6x, and Facebook engagement increased by 7x
Read detailed article
• Adjusted the content strategy for Instagram and Facebook
• Managed the project team and supervised content creation
• Oversaw the leadership development program and open vacancies promotion
Results:
Instagram's monthly follower growth increased by 2.2x, monthly reach grew by 3.6x, and Facebook engagement increased by 7x
Read detailed article
What I did:
• Established home fragrance brand presence on Instagram from scratch
• Developed content pillars, content plan, and technical specifications for photo shoots
• Managed the content creation and campaigns with influencers
Result:
Got 17k followers, >1,000 customers, and >200 reviews from scratch
Read detailed article
• Established home fragrance brand presence on Instagram from scratch
• Developed content pillars, content plan, and technical specifications for photo shoots
• Managed the content creation and campaigns with influencers
Result:
Got 17k followers, >1,000 customers, and >200 reviews from scratch
Read detailed article
What I did:
• Updated the Facebook community design and content strategy
• Organized 105 free reposts in communities with a similar target audience in 3 months
• Set up targeted advertising
Result:
Followers number increased by 5.5 times, and newsletter subscribers number — by 8 times
Read detailed article
• Updated the Facebook community design and content strategy
• Organized 105 free reposts in communities with a similar target audience in 3 months
• Set up targeted advertising
Result:
Followers number increased by 5.5 times, and newsletter subscribers number — by 8 times
Read detailed article
What I did:
• Developed a content and community strategy on Instagram
• Improved content based on data analytics
• Managed daily community management
Result: audience engagement (ER Reach) increased by 3 times, and ER from follower reach — by 4.5 times.
Read detailed article
• Developed a content and community strategy on Instagram
• Improved content based on data analytics
• Managed daily community management
Result: audience engagement (ER Reach) increased by 3 times, and ER from follower reach — by 4.5 times.
Read detailed article
What I did:
• Created content for Instagram
• Set up a mass following, mass liking and targeted advertising
• Sent personalized Direct messages
Result:
Followers number has doubled. 38 leads were generated and several offline meetings were held in 2 months
Read detailed article
• Created content for Instagram
• Set up a mass following, mass liking and targeted advertising
• Sent personalized Direct messages
Result:
Followers number has doubled. 38 leads were generated and several offline meetings were held in 2 months
Read detailed article
What I did:
• Developed a provocative Tone of Voice, content pillars, and content plan
• Wrote texts and supervised video editing
• Conducted a giveaway
Read detailed article
• Developed a provocative Tone of Voice, content pillars, and content plan
• Wrote texts and supervised video editing
• Conducted a giveaway
Read detailed article
What I did:
• Conducted giveaways
• Set up a mass following and mass liking
Result: +500 followers on Instagram, and the orders number increased from 5 to 10-14 per day
Read detailed article
• Conducted giveaways
• Set up a mass following and mass liking
Result: +500 followers on Instagram, and the orders number increased from 5 to 10-14 per day
Read detailed article
Feedback
- «Diana, our corporate SMM manager, has been leading and developing two accounts for more than a year. Periodically helps to lead additional projects. You can turn to Diana if you are not well-versed in social media trends and do not want to dive into details, but want to see the result. Our ER has grown, and the number of followers is steadily growing organically. The posts are literate, interesting, and meet the needs of the target audience. Diana knows how to work with analytics, and knows a lot of useful services that will help you automate processes in social networks. I appreciate Diana for her initiative, and ability to work within deadlines on an ongoing basis. If you are ready not only to shift the responsibility to the SMM manager but also to work in a team, you will receive an active expert channel that will increase customer loyalty and your sales».AlinaHead of Brand Media for high school students
- «We have been cooperating with Diana for several years, and I can say that I am very satisfied. Diana always fulfills her tasks clearly and on time, although we have a specific information product and a specific target audience, which is difficult to find on social networks.
Most of all, I am satisfied with its autonomy: the quality of the work performed and the breadth of the SMM tools used by Diana allow me to set the technical task and "forget" about it, controlling only the flow of incoming leads to the event. Also, openness to dialogue and the adequacy of the response to, at times, abrupt changes in the planned work schedule are the property of this specialist.
I can recommend Diana for involvement in online projects that require SMM promotion on any scale».ValeriaHead of the Department for Development and Promotion education center for higher education workers - «Thanks to our content manager Diana for her incredible involvement and attention to detail. All changes and adjustments were worked out in the shortest possible time and at a high professional level. Thank you Diana for your dedication!»NellyHead of Talent & Engagement in Carlsberg
- «Thank you for your work, excellent texts for posts, beautiful visuals, given the lack of high-quality photos. High level of professionalism».TatianaExclusive distributor of the Italian brand Carbaline
- «Diana is an excellent specialist in setting up targeted advertising. Super manager! The number of our orders has at least doubled, maybe even 2.5 times increased».IgorFlower workshop owner
- «I can definitely see an increase in followers! It is hard to say how much is the impact, I think at least 30% of positive engagement and increase. So it is good!»NickItalian travel blogger
Some usefulness
Social Media Strategy example
7 formulas to make social media investments effective
Long-term partnership tips
Look at a simplified Social Media Strategy
to understand its structure and importance for any business on social platforms.
to understand its structure and importance for any business on social platforms.
Evaluate social media marketing effectiveness and improve service quality.
Learn how Social Media Marketers can build long-term and win-win relationships with their clients.
It's time to catch the wave
The main surfing rule: surfing never alone. The same with business. We can grow your business on social networks together
For those who appreciate the structured and clear work with social networks. Social Media Strategy is a 100-200 slides document with a detailed work plan for one year. There are four sections:
1. Analytics: competitors, trends and audience analysis, social network selection;
2. Content: creative concept, tone of voice, content pillars, content examples, design templates, moderation rules;
3. Promotion: media plan and creatives for targeted ads, promo campaigns with influencers, contest mechanics, UGC tools, and special project ideas;
4. Management: implementation schedules, defining KPIs, budget planning, and report templates.
from $2500
1. Analytics: competitors, trends and audience analysis, social network selection;
2. Content: creative concept, tone of voice, content pillars, content examples, design templates, moderation rules;
3. Promotion: media plan and creatives for targeted ads, promo campaigns with influencers, contest mechanics, UGC tools, and special project ideas;
4. Management: implementation schedules, defining KPIs, budget planning, and report templates.
from $2500
If you are ready to delegate all Social Media Marketing tasks, I will take them on myself: content creation, promotional campaigns, moderation, influence marketing, and other tasks.
from $1000 per month
from $1000 per month
If you are engaged in Social Media Marketing on your own, we can meet every week: I will analyze the project progress, outline plans, adjust the strategy, and give you other recommendations.
from $500 per month
from $500 per month
Let's go?
Discuss a project, sign up for a consultation, ask a question or suggest an idea:
Jon Kabat-Zinn
© 2017-2023. SMM Ocean
