To improve the quality of content and grow the account organically, we suggested using Instagram Reels:Why go to Reels now?
When a social network introduces new functionality, its algorithms give the new format more viral reach, trying to show it to the largest number of people. Also, the new functionality attracts the attention of users. When a functionality becomes boring to the main mass of the audience, it becomes more difficult to promote a new format. Features of Reels right now:
Benefits for Coca-Cola HBC:
- Get reach and new followers cheaper
- Increase engagement and loyalty of the current account audience
- Form a brand-trendsetter association
- Start a TikTok account with the same content and minimal additional resources
- Stimulate Employee Generated Content creation. The algorithms show videos that are relevant to the user's interests and match with the trends, so it is necessary to stimulate content generation by involving candidates and employees.
Steps to start Reels:
- Talk about sales representatives. Employees can share what opportunities the company has in trendy videos "What my friends think...But this is what it really is...", "I go to work knowing that ...", etc., showing work in the company with their own eyes. Such videos will help the audience to learn more about the work of a sales representative.
- Convey the atmosphere of leadership. Be proactive, help a colleague, and talk about career growth with excellent performance - in short videos corporate values can be "packaged". The main thing is to have good music.
- Promote the alumni development program Rise. Launch a live show in which interns will share the stages of their internship and the challenges they face. The result will be a Reels-series, which is of interest to the candidates of the following sets. Excerpts from the video can be launched into targeted advertising - people react to live content better than regular banners.
- Agree on the rubric set and the first topics of the video
- Create and approve video scripts
- Shoot with the help of the agency team
- Brief employee heroes for self-shooting
- Mount and publish video
- Analyze indicators and improve rubrics