- Pavel's photo was set as the profile picture.
- Search keywords were added to the headline.
- A hashtag was created for quick portfolio viewing (portfolio and pricing are of primary interest to clients).
- A WhatsApp link was included for easy communication.
- The profile addressed three common client concerns:
Beautiful but impractical or unrealizable designs. Many designers create 3D visualizations but can't bring them to life. Clients often focus only on the visual appeal. 2.
The need for multiple contractors. Some designers only do visualizations and then disappear. Clients prefer delegating everything to one person who handles the design project, technical supervision, furniture selection, and construction work oversight. 3.
The stress of renovation. To ease the client's worries, the goal is to take on as much responsibility as possible, not just send a stack of blueprints that leave clients confused about the next steps.
- Humor about beloved cats was added.
- Stories Highlights included:
— Detailed service descriptions: Most people are unaware of what a design project involves and what authorial supervision entails.
— A section on current discounts at construction stores: Useful information and proof that Pavel is well-informed and can help save money.
— Videos of the construction process: To show that Pavel is actively involved in the realization and monitoring of the construction, not just designing interiors on a computer.