For those who appreciate the structured and clear work with social networks. Social Media Strategy is a 100-200 slides document with a detailed work plan for one year. There are four sections:
1. Analytics: competitors, trends and audience analysis, social network selection;
2. Content: creative concept, tone of voice, content pillars, content examples, design templates, moderation rules;
3. Promotion: media plan and creatives for targeted ads, promo campaigns with influencers, contest mechanics, UGC tools, and special project ideas;
4. Management: implementation schedules, defining KPIs, budget planning, and report templates.
from $2500